Why it matters
The first impression, the last impression, and a real revenue line.
Parking is the first thing your guests touch in the morning and the last thing they touch at night, and it's a meaningful revenue line on its own. Yet it usually runs on a separate vendor system that never talks to admissions, passes, or finance — so a member who already paid for parking still stops at the booth, lot capacity lives in someone's head, and EV charging sits unmonitored as an amenity nobody owns. We built parking into the Park Operations Platform so it's part of the operation: prepaid and pass-holder parking that's recognized automatically, live capacity that informs gate and traffic decisions, and EV charging managed as both a guest perk and a revenue stream. Your front-line traffic team sees lots fill in real time and routes arrivals before a backup forms, and your finance team sees parking revenue reconcile against the same ledger as every other sale.
Who uses it
- Parking & traffic operations
- Admissions & guest services
- Finance
- Facilities
- Guests
- General managers
What it does
Everything to run lots, reservations, and charging.
Lots & live capacity
Know how full every lot is, right now.
- Define lots, sections, and capacities
- Live count of spaces filled and available
- Thresholds that trigger overflow decisions
- Capacity visible across operations
Entry & exit sessions
Every vehicle accounted for, arrival to departure.
- Entry and exit recorded as one session
- Duration and lot usage tracked per vehicle
- Plate or pass tied to the session
- A clean record for billing and reconciliation
Advance reservations
Sell parking before guests arrive.
- Reserve and pay for parking in advance
- Billing handled in the same model as admissions
- Seasonal and event pricing built in
- Reservations validated at the gate
Prepaid & pass-holder recognition
No booth stop for guests who already paid.
- Prepaid and pass-holder parking recognized at entry
- Member entitlements applied automatically
- Included or preferred parking honored without friction
- One record shared with passes and admissions
EV charging stations
Charging managed, not just installed.
- Charging stations defined and monitored
- Availability visible to guests and operations
- Status tracked rather than left unattended
- Charging treated as part of the operation
EV charging sessions & billing
Turn charging into a tracked revenue line.
- Charging sessions recorded start to finish
- Usage billed and reconciled with parking revenue
- Charging captured as amenity and income
- Reporting on utilization and earnings
Built for parks
Built for how parks actually park guests.
Preferred or included parking for members is applied automatically — no separate vendor lookup, no booth transaction for guests who already qualify.
Live lot capacity informs traffic flow, gate pacing, and overflow routing, so a near-full lot triggers a plan instead of a surprise.
Peak days, special events, and standard pricing are handled in the same model — set the rate once and let the platform apply it.
Charging is tracked as both a guest amenity and a revenue line, so you can offer it as a perk and still see what it earns.
How it works in practice
Sample workflows.
- A member who pre-bought parking arrives at the entrance lane.
- Their plate or pass is recognized at entry, with no stop and no transaction at the booth.
- The prepaid or included rate is applied automatically from their pass entitlement.
- The lot's live capacity updates the moment they enter.
- As the lot nears full, the platform alerts traffic operations and flips signage to direct arrivals to overflow.
On a peak day, the main lot crosses its capacity threshold. The platform alerts traffic operations and updates signage to route arriving guests to the overflow lot.
Capacity numbers stay live across both lots, so the team can reopen the main lot as spaces free up — and reporting shows exactly when the day tipped over.
A guest plugs in at a charging station; the platform opens a charging session tied to their parking record and shows the station as in use.
When they unplug, the session closes, usage is billed and reconciled alongside parking revenue, and the station returns to available for the next arrival.
Connected by design
Parking doesn't work alone.
Connects to your other systems
- License-plate recognition & access hardware
- EV charging networks
- Payment processing
See parking in action.
A 30-minute working conversation — we'll walk through prepaid parking, live capacity, and EV charging with scenarios drawn from operations like yours.
Book a demo